YouTube cuts off Logan Paul's advertising revenue over 'pattern of behaviour'
12 February, 2018, 01:57 | Author: Simon Thompson
In response to Logan Paul'srecent pattern of behavior, we've temporarily suspended ads on his channels. We may suspend a channel's ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces.
Since his return to YouTube, he has made a video in which he fired a taser at a dead rat, and joked on Twitter about eating detergent capsules.
YouTube said this week that Paul's behavior could be "damaging to the broader creator community".
An email sent to Paul's merchandise company for comment was not immediately answered Friday.
As well as that, the site said it did not approve of Paul encouraging young viewers to participate in the Tide Pod Challenge, a unsafe social media trend which involves people filming themselves eating laundry detergent capsules.
It's only a matter of time before Logan Paul is back to make a tearful apology now that his income stream has been cut off.
The inclusion of the tweet among Paul's sins is interesting in itself as moderators - those at Twitch most recently - begin using off-platform context to inform their decisions. Logan Paul's repeated stunts could potentially start another "Adpocalypse" in which advertisers drop support for popular YouTubers due to fear of being associated with inappropriate content. That premium ad programme, only available to the top 5 per cent of creators on the platform, is generally pretty lucrative for those who have access to it. YouTube had also put Paul's projects with its subscription service, YouTube Red, on hold. Recent vlogs have shown this, as on February 4, Paul posted a "Castaway" spoof video where he is sporting a beard and saying that he was not disgraced. "You either love me, or you hate me", he said. There has been suggestions that YouTube has been more lenient on Paul than perhaps he deserves, with some instead calling for a full and permanent ban for the YouTube Rewind-starring vlogger rather than simply a temporary restriction on ad revenue.
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