Facebook said it won't separate the News Feed after all
04 March, 2018, 05:00 | Author: Simon Thompson
In a statement to the Guardian, Facebook said: "People have told us they want an easier way to see posts from friends and family, so we are testing two separate feeds, one as a dedicated space with posts from friends and family and another as a dedicated space for posts from Pages".
Facebook says that the Explore Feed was a response to the consistent complaints of people who said they wanted to see more friends and family in the News Feed.
"You gave us our answer: People don't want two separate feeds", Mossesri said in a blog post.
The social network ran a pilot scheme of the changes in October in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, clearing the News Feed of everything but posts from friends and sponsored posts.
Facebook Inc. has made a lot of changes to its news feed in the last few months, but the social media giant has chose to abandon one experimental feature that would have split the platform in half.
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The test removed content from publishers and businesses from the News Feed and put it inside a separate "Explore" feed, creating a digital divide between your friends and brands. Users in the countries that saw their news feeds split said they didn't receive important information that they needed after the change took effect, and that they had no idea what the hell was going on with their feeds.
Facebook has been making big changes to the news feed - basically the soul of Facebook's platform - in the last few months.
Nations of users should not be social experiments or unwitting A/B testers in the grand design of new products by any company.
The test also roiled the media industry, causing outright panic among publishers in the six countries where it was introduced, and a wave of anxiety elsewhere, with outlets fearing they'd have to start paying for any of their content to be front-and-center for users.
Facebook's war on fake news will continue however: the company has already culled 20% of media posts from News Feeds this year.
"On Thursday, Facebook has announced that it is ending the test of 'Explore Feed" because the result we got are negative. We concluded that Explore isn't an effective way for people to discover new content on Facebook.
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