Mark Zuckerberg Uses Full-Page Ads to Apologize for Data Breach

26 March, 2018, 02:24 | Author: Luis Fowler
  • In a statement Zuckerberg admitted a “breach of trust” occurred and with CNN said he was “really sorry”, and pledged action against “rogue apps”

"You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014", the ad signed by Zuckerberg reads.

He noted that the company has already changed some of the policies that served to enable the breach, adding that, "we also made mistakes, there's more to do, and we need to step up and do it".

Among the newspapers with the ads were The New York Times and The Washington Post in the USA and The Sunday Times and The Sunday Telegraph in the United Kingdom. "If we can't, we don't deserve it".

Facebook has been rocked by a scandal in which a data firm affiliated with President Donald Trump was able to obtain Facebook data for 50 million users.

One ad also ran in The Observer, the British publication that broke the story. News that Cambridge Analytica reportedly accessed information from roughly 50 million users caused Facebook's value to drop by the billions shortly after. The House Committee on Energy and Commerce officially invited the CEO to testify on Facebook's user data this week, writing in a letter, "As the Chief Executive Officer of Facebook and the employee who has been the leader of Facebook through all the key strategic decisions since its launch, you are the right person to testify before Congress about those decisions and the Facebook business model".

The admission was written beneath the headline: "We have a responsibility to protect your information. We expect there are others", Zuckerberg said.

More news: Winter storm watch issued for region

Finding out which apps received large amounts of information and banning them.

Looking at Facebook's top 10 shareholders, we're unlikely to see many ditch their holdings in response to the latest scandal, with asset management companies accounting for the lion's share, nor are we likely to see any rumblings at the next AGM, barring the odd activist who may have brought some Facebook shares back in the day.

The world's largest social media platform is facing intense criticism in the U.S. and Europe after it was revealed users' personal data was passed on to Cambridge Analytica, a company that worked for Donald Trump's presidential campaign.

Finally, we'll remind you of which apps you've given access to your information - so you can shut off the ones you don't want anymore.

"Thank you believing in this community", wrote Zuckerberg in his sign-off.

"I would say to him: You can fix it".

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