Google Search Takes Another Big Step Towards a Mobile-First World

29 March, 2018, 02:18 | Author: Luis Fowler
  • Google Search Takes Another Big Step Towards a Mobile-First World

However, details of the deal were not disclosed by either of the companies. It's no surprise, then, that Google is punching its ticket aboard the GIF express with the recent acquisition of Tenor, a GIF platform for Android, iOS and desktop.

Google has announced the acquisition of Tenor in light of the rapid increase in GIF sharing across the web.

Her involvement suggests Tenor will also be used to bolster Google's main search business.

"We have kept on advancing Google Images to address both of these issues and today we are bringing GIFs all the more intently into the crease by securing Tenor, a GIF platform for Android, iOS, and desktop", Edwards included. In addition, the company has an API that lets other companies-including Facebook and Twitter-use its platform to share GIFs. This rollout is only for sites that "follow the best practices for mobile-first indexing", Google said.

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The two companies appear to be well-aligned. Last year, the company rolled out an an analytics tool and a proprietary ad product as brands become more interested in GIFs as a guaranteed ad. On Tuesday, the company bought Tenor, a search engine for GIFs.

GIF marketing is growing and marketers need to consider how to build brand awareness with campaigns that include shareable video clips that have the potential for viral growth, researcher Magid said in a report shared with Mobile Marketer. Within Messenger, when users hit the option to insert a GIF into their conversation, the data is pulled from Tenor.

These animated images are increasingly popular among social media users, in text message exchanges (along with emojis) and even in the fading world of online forums.

The reason behind the change is that because mobile and desktop versions of pages usually vary widely, it tends to confuse mobile users who end up viewing search results that are better optimised for desktops.

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